Google Ads that bring customers - not just clicks.

More visibility. More leads. More sales.

Imagine that your ideal customers google exactly what you offer – and find you at the top of Google. With targeted Google Ads, we place you where there is already real interest – immediately visible, directly measurable.

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Page 1 on Google

What is SEA - and why does it determine
your success with Google Ads?

85% of all buyers research on Google before they buy.

Every day, Google processes over 8.5 billion search queries – many of them with the specific intention to buy.
If you are not on page 1 here, you lose visibility, clicks and customers – to competitors who invest in ads.

Search engine advertising (SEA) means:

Your offers appear for the exact search terms that your target group enters into Google – prominent, paid, profitable.

SEA comprises three main areas:

1. Search ads – appear directly above the organic results

2.Display & YouTube ads – visual ads for branding and retargeting

3. Performance tracking & optimisation – campaign management with clear KPIs

Your pole position on Google - with SEA that has a measurable effect

Your pole position on Google – with SEA that has a measurable effect

Visibility at the touch of a button

Our SEA campaigns get you to page 1 on Google immediately – exactly when potential customers are searching for your offer.
Targeted. Fast. Efficient.

Plannable. Transparent. Results-orientated.

Adverts that sell

We develop Google Ads that not only generate clicks – but real leads and sales.
With a focus on conversion and a clear target group approach.

More leads. Less wastage. More performance.

Full control & real-time optimisation

You always know what works – and why. Thanks to conversion tracking, reporting and continuous A/B testing, we get the most out of your budget.

Every advert. Every click. Every decision – based on data.

Our process - SEA with a system

SEA roadmap.
With targeted measures, we ensure that your adverts appear exactly where your target group is searching – and deliver measurable results.
Our SEA strategy follows a proven system: customised, optimised based on data, geared towards leads and sales.

We take your campaign forward step by step – precisely, transparently and efficiently.

Google Ads setup & campaign architecture

We analyse which keywords, target groups and regions offer the highest ROI for your ads – and structure your campaigns based on clear objectives:

Target group & keyword analysis
Ad structure (SKAGs / topics / funnel levels)
Define & measure conversion goals
Tracking via Tag Manager & Consent Tools
Local, mobile & device-specific optimisation

Result: campaigns that not only take off – but scale.

Ad copy that not only catches the eye - but sells.

Texts with impact instead of empty words.
We write Google Ads that immediately catch the eye – and encourage people to click. We combine persuasive language with data-based testing.

We analyse which messages work for your target group – and continuously optimise your ads for click-through rate, conversion and quality.

Keyword integration with a high-intent strategy
Customised ad texts for each funnel stage
Responsive ads & extensions (sitelinks, callouts etc.)
A/B testing for headlines & descriptions
Performance evaluation & continuous optimisation

Result: adverts that perform – and reach your target group precisely.

More impact from every euro - with smart scaling & retargeting.

Clicking once is rarely enough.
That’s why we pick up users exactly where they left off – with targeted retargeting on Google, YouTube and the display network.

We recognise which campaigns work – and scale them based on data with intelligent budget distribution and time-of-day management.

Remarketing lists (RLSA) & dynamic retargeting ads
Fine-tune conversion windows & time periods
Device & location adaptations
Target group analysis (demographics, interests, B2B/B2C)
Budget control according to ROI & funnel position

Result: More conversions at the same cost – with maximum relevance and measurable efficiency.

Google Ads is not a sprint - it's a data-driven cycle.

We monitor all campaigns in real time, analyse the results and further develop your Google Ads strategy every month.
No black box – you know at all times what is happening, why it is working and where there is potential for optimisation.

With reports that are understandable and relevant to decision-making – no technical jargon.

Real-time monitoring via Google Ads & Analytics
Conversion tracking (incl. call, form, purchase, appointment)
ROAS, CPL & CTR analysis per ad group
Monthly strategy calls & action updates
Optional: Matomo & Looker Studio Dashboards

The result: full transparency – and support that actively thinks along with you.

Our SEA building blocks

Tracking & Setup

We make your Google Ads campaign ready: conversion tracking (Google Ads, GA4), tag manager, target definition, funnel logic, events & micro-conversions. GDPR-compliant & data-based.

Structured campaign design

Adverts that scale: Breakdown by objectives & target groups, differentiated campaign structure, suitable bidding strategies, exclusions, locations & end devices.

Retargeting & display ads

Retarget users & advertise more efficiently: Dynamic retargeting, Google display network, YouTube ads, remarketing lists & budget allocation by funnel stage.

Keyword & ad texts

Performance instead of flying blind: keyword analysis with intent focus, ad texts for maximum relevance & click rate. Ongoing tests & optimisations included.

More impact on Google - with smart structure, strong creative & perfect tracking

Google Ads only perform if the setup and effect are right. That’s why we not only ensure clicks – but also structured campaigns that sell.

Google loves clear structures.

Google prefers ads with high relevance and CTR. That’s why we work on building your account clearly: with perfectly segmented ad groups, suitable keywords, and conversion goals.

Smart Retargeting & Funnel Strategies

We bring back interested users – and lead them to conversion. Using dynamic retargeting, lookalikes, and funnels in Search, Display & YouTube – for maximum ROAS.

Remarketing lists & event triggers
Audience logic (clicks, page visits, purchases)
Campaigns separated by funnel stages
Cross-platform tracking

More trust through perfect landing pages & conversion flow

We don’t just optimize the ad – but also the landing page. To ensure measurable results and maximum conversions, we provide:

Targeted copy, psychologically grounded
Technical setup including events
Design with CTA logic & trust elements
A/B testing & heatmap analysis

AI-supported SEA – the performance boost for your marketing

Artificial intelligence is changing Google Ads - we bring you into the new world of advertising

Whether it’s Performance Max, Broad Match, or automatic assets:

More and more Google Ads are running on AI – but only those who maintain strategy, structure, and control win.

With AI-powered SEA, we ensure that your budget produces measurable sales – not evaporates.

Features & Services

AI-supported campaign analysis

We analyze how your competitors are performing on Google Ads—including ads, assets, bidding strategies, and audiences. From this, we develop your high-performance campaigns.

AI campaign strategy

AI-powered ad creation, automated A/B testing, algorithm-based budget allocation, and automated asset testing. Perfect for Performance Max, YouTube, and Broad Match.

Why this is important

Google Ads today are AI-driven – but not goal-driven.

Those who work without a clear strategy and sound tracking logic lose money.

We combine the power of algorithms with human intelligence and a focus on conversion.

What does SEA really bring?

Real results from real campaigns – not just click-count hype, but profitable sales.

⌀ +4,3x ROAS

Return on Ad Spend (ROAS) quadrupled in ongoing campaign – profitable revenue instead of wasted advertising.

Ø 75 € per Lead

Through targeted campaign setup & automated bidding – leads at the best price instead of wasted budget.

Ø +18 qualified leads/month

Directly via Google Ads – scalable as needed, measurable at any time in the CRM.

What our customers say about us

Reviews

Evgenia Almai

Human resources / payroll accounting

Our collaboration with Weber Media has been consistently positive and rewarding. It was clear from the outset that they not only place adverts, but also offer a comprehensive consulting concept. Weber Media brings in diverse, fresh and creative impulses. The pleasant yet professional cooperation is particularly noteworthy. WEBer is always flexible and reliable, which is very important to us. Innovative and responsive to our specific customer needs, the team offers customised solutions that fit our requirements perfectly. We appreciate the agency's collaborative approach and their ability to react quickly to changes and continuously bring in new, creative ideas. The collaboration has exceeded our expectations and we look forward to further successful co-operation in the future.

Ann-Carolin Koschare

Marketing

Weber Media was recommended to us and after a familiarisation phase we have engaged the agency on a long-term basis. So far, we are convinced by the surprisingly fast successes. We are looking forward to further co-operation and can definitely recommend Weber Media. Autohaus Meyer GmbH

Rafael Sommerfeld

Regional Manager

An absolute recommendation! The cooperation with the agency was communicative at the highest level from day one - fast, clear and uncomplicated. Professionalism runs through every area here: from strategic planning to creative realisation. You immediately realise that real professionals are at work here. The availability and extremely fast response time are particularly noteworthy - questions or requests were always answered promptly and in a solution-orientated manner. The agency works innovatively and with its finger on the pulse - all measures were targeted, modern and had an immediate effect. Thanks to the digital marketing, we were able to significantly increase our visibility and reach and optimise our online presence in a targeted manner. In short: top performance - we look forward to working with them again!

Lisa-Marie Hohnsbehn

Head of Recruiting & Personnel Marketing

The expertise of Weber Media Consulting UG is outstanding. Weber Media works in a very structured and service-orientated manner and is always on hand to offer advice. Orders, requests and ideas are realised as quickly as possible, even if the requests are made at short notice. The cooperation takes place at eye level and in a very respectful manner. We are very satisfied with Weber Media and continue to rely on a strong and trusting co-operation.

Sandra Marszan

Referentin der Geschäftsleitung

Mr Weber from Weber Media is extremely professional and reliable. The cooperation is always supportive and the 24/7 availability has helped us enormously. He responds quickly to requests at short notice and brings a great deal of empathy and comprehensive expertise to every project. We can recommend him without reservation and look forward to working with him in the future!

Janina Schönau

Assistant to the management

Super service & performance! The co-operation is fun and we are very satisfied with the results. We look forward to planning and realising further topics and projects with Weber Media in the future.

Yvonne Chan

Management

Reliable, trustworthy, solution-orientated and responsive. You can rely on Weber Media!

Jan-Eric Reinhard

Member of the Executive Board

We are extremely satisfied with Weber Media! Our vacancies were successfully filled quickly, professionally and without the typical hassle of job boards. The whole process was simple, communication was excellent and the team was competent and committed.

Ronny Teuber

Managing Director

I commissioned a website from Weber Media. The realisation was fast and professional, adjustments were made promptly. Our communication was uncomplicated and led to the desired result. The previously discussed, completely reasonable price range was adhered to. Very happy to do it again! Top!

Mick Stommel

Assistant to the management

We are extremely satisfied with Weber Media's digital marketing advice. The team is professional, competent and always up to date with the latest digital trends. The collaboration was always pleasant and efficient.

Wolfgang Schlüter

Management

Many thanks for the good and trusting cooperation. We were able to achieve good results together. Strategically good preparation and realisation of the campaign.

Vivienne Hauke

Owner

Best realisation ever! Listen well and understand exactly what is wanted. They realise your own ideas and wishes very well and contribute their own ideas. We are very satisfied with Weber Media! Fast, reliable, creative, to the point, and very friendly! We look forward to many more years of co-operation. Thank you very much! We can't imagine a better agency!

Gunther Fröhlich

Owner

The colleagues from Weber Media did a very good job, fast, reliable and very cost-effective and sustainable support for our business. Thank you very much, keep up the good work!

Till Rüschmann

Marketing & PR

Weber Media helps us successfully in the area of recruiting and advises us professionally in many aspects of social media. The cooperation is always binding in terms of advice and deadlines, very pleasant to work with and at a high professional level. We will continue to rely on Weber Media in the future.

Jannes Weide

Managing Director

Great team and professional service. We are more than happy with the website and are now working with Weber Media on other topics relating to online marketing strategies and much more.

Dr. Becker

Dentist

Weber Media supports the Internet presence of our medical practice reliably, quickly and with predictable results.

Dr. Jan Nebendahl

Plastic surgeon

I am very happy with the result! The website was programmed quickly and the design was exactly what I wanted. What particularly impressed me was the reliable support - I always received a competent answer to my questions quickly. 100% recommendation. Many thanks for the great service!

Lukas Hildebrandt

Marketing Manager

Super pleasant co-operation. Thanks to the competent and smooth consultation, we as a company now have a completely different online presence. Very friendly staff. Gladly again!

Chia E

HR Management

Super competent and friendly staff. They helped me a lot, thank you very much!

Visible or just expensive? Find out!

Get your FREE initial Google Ads analysis with potential check now!

companys projects so far on closed lap top

You'll see your first clicks and leads after just a few days. The full effect will be visible after 2–4 weeks, when campaigns have been optimized, target groups adjusted, and the system has learned its lesson.

Is there a contract term?

No – we don't have long-term commitments. You can cancel monthly, because our performance speaks for itself.

For anyone who wants to actively generate customer inquiries via Google – e.g., service providers, e-commerce shops, agencies, or regional suppliers. This is particularly useful for specific search interests (e.g., "sell house in Cologne").

How do I know if the investment is worth it?

We'll calculate your potential based on your industry, your target audience, and your current website. You'll also receive a free initial analysis with ROAS and lead forecasts.

What sets you apart from other SEA agencies?

We don't just deliver clicks, we deliver results.

With us, you get clear structure, real conversion strategies, human marketing insight, and intelligent automation with AI.

No agency blabber – just performance with a plan.

Our services

Digital Marketing

Strategies that work – for measurable success. We develop customised digital marketing strategies that are precisely tailored to your company. Through targeted measures, we increase your online presence and ensure sustainable growth.

E-Commerce

Your Shopify shop – professional and strong-selling. We design and optimise your Shopify online shop for maximum performance. With an appealing design, user-friendly navigation and effective sales strategies, we take your e-commerce business to the next level.

Digital Recruiting

Find top talent – efficiently and purposefully. We support you in attracting qualified specialists through digital recruiting strategies. With customised campaigns and appealing career pages, we reach the right candidates for your company.

Web Development

Websites that impress – functionally and aesthetically.
We create customised websites that are not only visually appealing, but also technically impressive. With modern design, responsive implementation and SEO optimisation, we ensure your successful online presence.