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For ambitious property agents & project developers
How to generate predictable sales leads →
with a system instead of a pretty page
Most estate agents have a nice website – but not one that sells. We don’t build you a design piece, but a measurable system: website, funnel, CRM, SEO & ads – from the industry, for the industry.
Our partners rely on us
- Complete solution for real estate professionals: strategy, technology & design from a single source - optimised for sales.
- CRM integration included: Automated leads via Propstack, Flowfact, onOffice - GDPR-compliant & efficient.
- Funnel for sellers & buyers: We build systems that pre-qualify interested parties and follow up automatically.
- Plannable traffic through SEO & Ads: We bring you owner contacts from your target region - measurably and consistently.
Why 90% of estate agent websites don't bring in customers and how you can do better right away.
Most agencies provide you with a pretty website. But not one that sells.
What you’re missing is not another design – but a system that measurably generates owner contacts.
We develop exactly that:
- A website that converts leads – not a digital business card.
- A CRM system that follows up automatically and works in a structured way.
- A funnel that pre-qualifies interested parties instead of just collecting data.
- An ads strategy that delivers predictable sales leads.
- And SEO that makes you #1 locally – without expensive agency games.
We come from the property industry ourselves.
That’s why we know exactly which processes really count – and what is currently costing you sales.
Lucas Weber – Founder & Managing Director and Property Agent (IHK)
This distinguishes top brokers from all others:
No gimmicks. Only systems that generate sales.
Digital distribution instead of a nice brochure
What we build, sells. Full stop.
No design gimmicks, but a structured conversion architecture that turns visitors into predictable owner contacts.
Automated pipeline with CRM link
Leads land directly where you need them:
In your CRM, automatically pre-qualified and GDPR-compliant. No more manual follow-up.
Visibility with a system
Not just ‘more reach’, but measurable enquiries.
We manage your ads & SEO so that you dominate locally – with results that you can see in the reporting.
The 4-step system for continuous owner contact
4 growth pillars for your predictable property sales
Instead of beautiful websites or loose tips, we provide you with a system that sells predictably.
These four pillars form the foundation for more enquiries, less effort and real scalability.
1
1. Website with sales psychology
Not a business card, not a one-pager – but a conversion architecture with clear user guidance, structure and a psychological approach.
2
2.CRM linking & funnel logic
Automated lead routes with Propstack, Flowfact or onOffice.
Your funnels pre-qualify – your CRM takes over. No more manual follow-up.
3
3. Local visibility through SEO
Relevant content + targeted on-page optimisation = visibility in your region.
You will be found – where your target group is searching.
4
4. Enquiries through performance ads
No reach at any price – but targeted enquiries. Google, meta & retargeting: conversion-optimised, data-based, trackable.
Our customers speak for themselves:
Web development & recruiting that not only looks good – but sells measurably.
“Mr Weber from Weber Media is extremely professional and reliable. The cooperation is always supportive and the 24/7 availability in particular has helped us enormously. “
Sandra Marszan
Authorised signatory
Problem
Elbe & Spree Invest needed a modern website that not only looked good, but also mapped processes, collected leads and was linked to internal systems. It lacked a well thought-out architecture for user guidance, conversion and automation.
Solution
Weber Media developed a new WordPress site for elbe-spree.de – with:
- Conversion-strong structure & branding
- Integration of technical processes (e.g. lead forms, CRM logic)
- Automation of form redirects, tracking and internal processes
Result
- Modern, high-performance website with clear funnel structure
- Time savings through automation of enquiries & processes
- Positive feedback from investors & partners
“… the team responds quickly to requests at short notice and brings a great deal of empathy and extensive expertise to every project. “
Sandra Marszan
Authorised signatory
Problem
The Elbe & Spree Group was looking for qualified professionals – but traditional job advertisements generated hardly any applications. The employer brand was not clearly positioned, there was no applicant funnel, and HR had to manually handle every lead.
Solution
Weber Media developed a comprehensive recruiting system:
Employer branding strategy + applicant funnel
CV logic with automated follow-up workflows
Communication structure for HR + funnel integration
Result
Significant increase in qualified applications
Relief for the HR team through structured processes
Stronger visibility as an employer in the region
“…We can recommend him without reservation and look forward to working with him in the future!”
Sandra Marszan
Authorised signatory
Problem
Elbe & Spree Homes wanted to generate targeted property owner contacts – but traditional ads led to unqualified leads. An automated lead generation system and a scalable communication channel were missing.
Solution
Weber Media developed:
-
A property valuation funnel with clear target audience messaging
-
A search profile funnel with over 24% conversion rate
-
A monthly newsletter with emotional storytelling & professional insights
Result
-
Over 800 responses through systematically built email marketing
-
Qualified property owner contacts from the funnel – consistently
-
Massive time savings through automation
The distribution system that sells for you - not just looks smart.
We are trusted by 50+ customers
Why others are still struggling - and our customers are growing digitally.
Many brokers think they need more reach.
In reality, they need a system that turns visitors into customers –
with clarity, automation and strategy.
That’s exactly what we deliver. And that’s exactly why our customers work better.
You don't need a new agency - you need a system that works for you.
You don't need reach - you need structured leads with follow-up logic.
You don't need a beautiful site - you need a sales architecture.
You don't need empty phrases - you need clear figures, tracking and results.
You don't need tools - you need a strategy that connects everything.
Weber Media® Consulting Team
Your team for digital property marketing
Strategy. Realisation. Result.
Whether you want to grow as a broker, position your brand digitally or build scalable systems:
We are your team – with an understanding of the industry, responsibility and a focus on measurable results.
More than just a service provider - your personal team of experts
We think with you, act with you, scale with you.
Our experts are not just there to advise you – we work with you to realise what others only promise.
Practical experience, no theorising
- Over 10+ years in property marketing
- Specialists for funnel, CRM, SEO, automation and ads
“Mr Weber from Weber Media is extremely professional and reliable. The collaboration is always supportive and the 24/7 availability in particular has helped us enormously. He responds quickly to requests at short notice and brings a great deal of empathy and comprehensive expertise to every project. We can recommend him without reservation and look forward to working with him in the future!”
Sandra Marszan
Advisor to the Management Board
How to build a property company that dominates online – predictable & profitable.
Your path to digital market leadership
Step 1
Your foundation – positioning & system structure. No growth without a foundation. We start with clarity, focus and strategy.
Positioning & offer structure
Together we define your offer, your target group and your value – so you become the best choice in your region.
Seller & buyer funnels
You receive smart funnel routes with automatic lead qualification – GDPR-compliant, tested and ready to use.
Technical implementation & CRM connection
We link website, CRM & tracking – so that nothing gets lost and everything becomes measurable.
Trust through branding & content
You get an online presence that not only works – but converts.
Step 2
Your growth – more visibility, more efficiency, less effort
Now we scale what works – without you having to tear yourself apart.
Performance-Kampagnen mit Google & Meta Ads
You will be found – by the right target groups in your region.
SEO for local rankings & relevant terms
This way you are permanently visible on ‘Sell house [city]’ or ‘Real estate agent [region]’.
Automation & follow-up logic
Leads are processed automatically – you gain time and security.
Team building & relief
You are given structures to delegate tasks and concentrate on the essentials.
Step 3
Your dominance – market leadership & expansion. Once your system is in place, it’s on to the next markets – or premium offers.
Regional expansion or new target groups
You transfer your system to new cities, models or sales channels.
Premium offers & exclusive marketing
Positioning as an elite partner for investors, property developers or premium customers.
Reach & authority
Press, specialist portals, presentations & content that works – you become visible and booked as an expert.
Experience it for yourself - non-binding & concrete.
No sales pitch. No obligation. Just clarity.
What you can expect:
In your free strategy meeting you will receive:
- An honest assessment of your current online presence
- Individualised recommendations for action for more enquiries & visibility
- A clear roadmap to digital market leadership
Who is the meeting for?
We work with:
- Property agents & project developers who want to generate owner contacts in a predictable way
- Companies who want to automate their processes & process leads in a structured way
- Brands who visibly dominate in their region and no longer want to be dependent on luck or recommendations
You have specific challenges?
We customise the conversation exactly to your situation – whether:
- too few leads
- weak website
- inefficient CRM
- lack of strategy
Secure your free initial consultation now – 100% non-binding.
The first step to more sales, more visibility and more structure starts right here.
Insights into how we support you specifically
Answers to questions that are currently on your mind - and what really matters.
Do your systems only work for large brokerage firms?
No – our strategies are scalable. The important thing is not the size of the company, but your willingness to structure and implement it. Whether you are a small brokerage firm with 3 employees or a team of 100, we will build the right system for you.
What does a professional website & funnel set-up cost?
Our complete systems start from €8,000 – including website, funnel, CRM logic & SEO basis. You don’t get a modular system, but a sales infrastructure with a measurable return.
When are Google Ads & Meta Ads really worthwhile?
Once your funnel & positioning are in place, performance campaigns help you to generate new owner contacts in a scalable way – instead of just hoping for referrals.
How do I get away from ‘referral marketing’?
With a system for predictable lead generation: funnel, newsletter, retargeting & SEO – so you don’t have to wait for the phone to ring.
How can I delegate without losing control?
We help you to automate processes, document repeatable procedures and distribute tasks in such a way that you gain time – without losing quality.
Bring these questions into the conversation – and we’ll give you clear, honest answers.
Digital systems that sell. Consultancy that works. Implementation that works.
About Weber Media Consulting GmbH
Lucas Weber
Founder & Managing Director
I am Lucas Weber, founder of Weber Media Consulting GmbH and have been actively involved in the property industry for over 10 years. My roots lie at Dahler & Company, where I trained as a property agent (IHK) – with a focus on exclusive marketing and discerning target groups.
Since then, I have worked with many estate agents, project developers and investors, including closely with the Elbe & Spree Group for several years. I have been involved in numerous projects there – from the website and recruiting to funnel logic for sales acquisition.
From expertise to scalable digital agency
From my experience as a certified e-commerce and marketing manager (IHK) and various brand projects – including the launch of the Prof. Dr Steinkraus skincare range – I know that the key lies in understanding the target group, not in tools or trends.
Today, we at Weber Media develop smart, practical systems for property professionals who are not hoping for luck – but planning their growth.
We are a leading digital agency in the DACH region
Yes - absolutely. We work a lot with estate agents, property developers, project developers and investors.
Our systems are specially designed for the property industry: from the sales funnel and CRM connections to SEO for your region.
We don't deliver design gimmicks or collections of tools. Instead, we deliver a measurable sales system: website, funnel, CRM, SEO, ads - perfectly harmonised. No freelancers, no outsourcing - everything from a single source.
Usually in 4-6 weeks - depending on the scope of the project and the initial technical situation.
You get a clear timetable, regular updates and fixed contact persons - without stalling tactics.
No - but it makes many things easier.
If you are not yet using a CRM, we can help you with the selection & connection.
Our system is flexible - whether you start with Google Sheets or already have a complex setup.
Our complete systems start at €8,000.
This includes: Web design, funnel, CRM connection, SEO basics & advertising strategy.
You are investing in a system that pays off - not in marketing that looks pretty.
50+ customers – including companies such as Elbe & Spree, STRABAG and Autohaus Meyer.
Ready for more owner contacts, more visibility and a system that works for you?
Book your free strategy meeting now – non-binding & personalised.
Click on the button, choose your preferred date and answer a few short questions.
One of our experts will contact you personally, analyse your current situation
and show you what your digital sales system could look like in concrete terms.