FacebookInstagramWhatsApp AdsAudience Network

Meta Ads,
that reach
people.

3.2 billion daily active users on Facebook and Instagram – all precisely targetable by interests, behavior, and demographics. Weber Media runs Meta Ads that convert.

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Housing market report as lead magnet. Only €12 per qualified lead.

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Meta Platforms in Numbers · 2025

3.2B

Daily active users
on Meta platforms

2.1B

Daily active users
on Facebook

Daily active users
on Instagram

€ 8–15

Avg. CPL for Lead Ads
in DACH region

Avg. ROAS on our
managed accounts

Ad Formats

All Meta Ads Formats –
The Right One for Every Purpose

From Instagram Stories to Facebook Lead Ads – we choose the format that fits your goal, not the one that’s trending.

Stories & Reels Ads

Full-screen ads in Stories and Reels – the format with the highest attention. Short videos or static visuals that appear between organic stories. CPM often lower than feed ads.

Instagram StoriesFacebook StoriesReels

Lead Generation Ads

Users fill out a pre-populated form directly in Meta – without leaving the platform. Ideal for owner acquisition, recruiting, and consultation requests. Best CPL results for B2B goals.

Lead FormsPre-populatedCRM Sync

Dynamic Catalog Ads

Automatic product ads from your catalog – for e-commerce, real estate portals, or vehicle listings. Each user sees the most relevant products for them. Retargeting on steroids.

Dynamic AdsCatalogAuto-Targeting

Video Ads (Feed & In-Stream)

Video ads in the feed or before/after videos. High attention, strong brand building. Authentic videos (not polished) consistently perform best on Meta.

In-StreamFeed VideoAwareness

Retargeting Ads

Re-engage website visitors who didn’t convert on Facebook and Instagram. With Custom Audiences from your pixel or customer lists – highest conversion probability.

Custom AudienceWebsite RetargetingCart Abandonment

Click-to-WhatsApp Ads

Users click the ad and land directly in a WhatsApp chat with your business. Ideal for direct customer contact, consultation requests, and local service providers with low barriers.

WhatsAppDirect ContactLocal

Targeting

Who Sees Your Ad – And Why It’s Decisive

Meta has the most powerful audience infrastructure in digital marketing. The difference between successful and failing campaigns often isn’t the creative – it’s the targeting.

We use all available targeting layers: from interest-based audiences to Custom Audiences to AI-generated Lookalike Audiences.

Meta Targeting Facts

Lookalike Audiences find new customers based on your best existing customers – often the most effective path to low CPAs

Advantage+ Shopping Campaigns (ASC) – Meta’s AI-powered campaign type for e-commerce – delivers on average 12% better ROAS results than manual targeting

Custom Audiences from customer lists, website visitors, or app users achieve conversion rates 3–10x higher than interest targeting

Audience Breakdown · Campaign Mix

Instagram Interests

78%

Facebook Lookalike

65%

Retargeting (Website)

92%

Custom Audience (CRM)

85%

* Conv. rate relative to interest targeting

Custom AudiencesWebsite visitors, app users, customer lists, video viewers

Lookalike AudiencesAI finds new users similar to your best customers

Interest TargetingDemographic, by interests, behavior, and life events

Advantage+ AIMeta’s AI automatically determines optimal targeting

Funnel Strategy

Meta Ads Along the
Complete Funnel

Running only conversion campaigns without building awareness burns budget. We think Meta Ads in complete funnels.

Top of Funnel

Awareness & Reach

Introduce new audiences to your brand. Build branding, create trust. Reach and video views as the goal – lower CPM, broad coverage.

Video AdsReelsStoriesBrand Awareness

Middle of Funnel

Consideration & Engagement

Deepen engagement with users who know your brand through relevant content. Lead magnets, market reports, cost calculators. Goal: email addresses and initial touchpoints.

Lead AdsTraffic CampaignsEngagementClick-to-Chat

Bottom of Funnel

Conversion & Retargeting

Bring back website visitors and leads who haven’t converted yet with targeted retargeting. Highest conversion rates, lowest CPA of all campaign types.

RetargetingDynamic AdsCart AbandonCustom Audiences

What Are Meta Ads?

Meta Ads Explained – Pixel, Manager & Co.

Meta Ads is the umbrella term for the entire advertising offering of the Meta corporation (Facebook, Instagram, WhatsApp, Audience Network). Advertisers create and manage campaigns in the Meta Ads Manager.

The key difference from Google Ads: Meta Ads are based on interest and behavioral data of users – not active search intent. This makes Meta ideal for demand generation, branding, and reaching audiences that aren’t actively searching yet.

The Meta Pixel is indispensable: it tracks user actions on your website and enables retargeting, Lookalike Audiences, and precise conversion tracking. We set it up GDPR-compliant via Conversions API for all clients.

// Meta Pixel + Conversions API Setup

const pixel = {

pixelId: '123456789',

events: {

PageView: 'auto',

Lead: { value: 1, currency: 'EUR' },

Purchase: { value: 99, currency: 'EUR' },

ViewContent: 'auto',

capi: 'server-side', // GDPR-compliant

deduplication: true,

}

// Targeting Options

const audiences = [

'Website Visitors (30d)',

'Lookalike 1% (CRM)',

'Interests: Real Estate',

]

GDPR-compliantCAPIGTM SetupiOS 17 Ready

CLIENT TESTIMONIALS

What Our Clients Say

Real reviews from businesses that work with Weber Media.

„We were referred to Weber Media and, after an onboarding phase, engaged the agency long term. We have been impressed by how quickly results showed up. We look forward to continuing the partnership and can definitely recommend Weber Media.“
Ann-Carolin KoschareMarketing, Autohaus Meyer GmbH

„We are very happy with Weber Media — a genuinely friendly team, always reachable and highly competent. Requests are turned into action right away. Highly recommended!“
A. & A. Rittel GmbHManagement, Elbe Spree Homes Berlin

„Weber Media is absolutely recommendable. My ideas were implemented very professionally, questions answered quickly, and support around the website and social media was fast and practical. Lucas helps dispel any doubts about “being present on the web” with a personable, expert approach.“
Marcus StötzerOwner, Naturheilpraxis Stötzer

„Very professional people who make communication easy and deliver a polished end product. We would work with them again anytime.“
Lila GhaliManagement, Gynbalance

„I am happy with the portal — straightforward agency, easy to use, solid results. Highly recommended.“
Christian ZiegertCommercial Division Lead, Authorized Signatory, STRABAG

„Weber Media's expertise is excellent. They work in a structured, service-oriented way and are always there for advice. Jobs, requests, and ideas are implemented as quickly as possible — even on short notice. Collaboration is on equal terms and very appreciative. We are very satisfied and continue to rely on a strong, trust-based partnership.“
Lisa-Marie HohnsbehnHead of Recruiting & Employer Branding, BAT Agrar

„Mr. Weber from Weber Media is extremely professional and reliable. The collaboration is always supportive — above all, 24/7 availability helped us enormously. He responds quickly to urgent requests and brings empathy and deep know-how to every project. We recommend him without reservation and look forward to future projects.“
Sandra MarszanExecutive Office Representative, Elbe & Spree Homes

„Great service and delivery! Working together is genuinely fun and we are very happy with the results. We look forward to planning and delivering more projects with Weber Media.“
Janina SchönauExecutive Assistant, BeautyAddicts

„Absolutely recommended! From day one, communication with the agency was top-tier — fast, clear, and uncomplicated. Professionalism runs through everything, from strategic planning to creative execution. You can tell real pros are at work here.“
Rafael SommerfeldRegional Manager, Hilfswerk

„We are very happy with Weber Media! Our roles were filled successfully — quickly, professionally, and without the usual effort on job boards. The whole process was simple, communication excellent, and the team competent and committed.“
Jan-Eric ReinhardMember of the Executive Board, Delta-Sport

„I commissioned a website from Weber Media. Delivery was fast and professional, changes were handled promptly. Communication was straightforward and led to the result we wanted. The agreed, fair budget was kept. Happy to work together again — top!“
Ronny TeuberManaging Director, tripleS

„We are extremely satisfied with Weber Media’s digital marketing consulting. The team is professional, competent, and always up to date on digital trends. Collaboration was consistently pleasant and efficient.“
Mick StommelExecutive Assistant, Actiovita

„We've always received five-star service from the team!“
Quinta PropertiesManagement, QP Savills

„Excellent, professional work. The team implemented our requirements perfectly and was always reachable. We can recommend Weber Media without reservation.“
Dr. DarwichManaging Director, HNO Othmarschen

„I would like to thank Weber Media sincerely. For my company Tülü Bau UG they created the business cards and the full website, and I am more than satisfied. Collaboration was pleasant, professional, and straightforward. The team understood exactly what I had in mind and executed it perfectly.“
Ceyhun TülüManaging Director, Tülü Bau UG

FAQ

Frequently Asked Questions About
Meta Ads

What is the difference between Facebook Ads and Meta Ads?+

Meta Ads is the new umbrella term for the entire advertising offering of the Meta corporation – including Facebook, Instagram, WhatsApp, and the Audience Network. Facebook Ads is technically a part of it, but colloquially often refers to the entire system. Advertisers create campaigns in the Meta Ads Manager that can run across all platforms simultaneously. The difference is primarily in terminology.

What does Meta Ads management cost at Weber Media?+

Our monthly management fee for Meta Ads is between €500 and €1,500, depending on campaign scope. The ad budget runs directly through your Meta Business account – never through us. We charge no percentage-based budget markups. In the initial consultation, we develop an individual quote based on your scope.

What are Lookalike Audiences and are they really effective?+

Lookalike Audiences are one of the most powerful targeting methods on Meta. The algorithm analyzes your best customers (e.g. via customer list or pixel conversions) and finds similar users on Facebook and Instagram. 1% Lookalikes are the most similar, 10% Lookalikes are larger but less precise. In our campaigns, Lookalike Audiences regularly achieve CPAs 40–60% below interest targeting.

Do we need the Meta Pixel and how is it GDPR-compliantly integrated?+

Yes, the Meta Pixel is indispensable for effective ads. Without it, no conversion tracking, no retargeting, no Lookalike Audiences. GDPR-compliant integration uses the Conversions API (CAPI) combined with a consent tool (e.g. Cookiebot, Usercentrics). We set up the complete configuration via GTM for all clients, including server-side CAPI tracking for iOS 17 data losses.

Meta Ads or Google Ads – which is better for us?+

Neither – both have different strengths. Google Ads works better when customers actively search for your offering (high search intent). Meta Ads is stronger for demand generation, branding, and reaching audiences not yet searching – e.g. for recruiting, owner acquisition, or e-commerce retargeting. The best results come from companies that combine both channels. We help with budget allocation.

How much budget do we need for Meta Ads?+

For initial reliable results, we recommend at least €500–1,000 monthly per campaign type. Meta algorithms need sufficient budget to complete the learning phase (50 conversions in 7 days). Spending too little gives the algorithm too little data for optimizations. In the initial consultation, we calculate the optimal starting point for your industry and target audience.

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Ready for Meta Ads
That Actually Convert?

Free 30-minute audit: We analyze your existing account or develop a strategy from scratch – with concrete recommendations for budget, format, and targeting.

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