Your next
hire is waiting
85% of professionals open to new opportunities aren't actively searching on job boards. We reach them where they spend their time – on social media – and deliver only pre-qualified candidates. Predictable, measurable, zero HR overhead.
search on job boards
we reach them
our funnel
applications
Why your positions remain unfilled
Most companies waste budget on methods that no longer work in today's job market.
Job Board Drought
StepStone & Indeed only reach the 15% who are actively searching. The really strong candidates? They're already employed – and scroll Instagram in the evening. That's where we meet them and spark openness to change.
Headhunter Costs
20-30% of annual salary per placement. A bad hire costs €30,000-50,000 – with no guarantee of success.
Months Pass By
4-6 months average time-to-hire. Every unfilled day costs productivity and strains your team.
Wrong Profile
200 applications to review, 15 interviews, 0 suitable candidates. Enormous effort, zero results.
Without vs. with Performance Recruiting
The direct comparison shows why more and more companies are switching to data-driven recruiting.
Traditional Recruiting
Performance Recruiting
The Weber Media Recruiting System
Social ads identify passive candidates. Career pages, applicant funnels and automation pre-qualify them – including integrations with ATS, HR tools or CRM so data lands where your team works. You only receive profiles that match your requirements.
Recognition and trust are not built overnight — they come from continuous visibility. That is exactly what we build for you.
PASSUNG
We do not only drive applications today — we build visibility, trust and positioning for the future.
This is what your campaigns look like
Three formats, one goal: winning qualified applicants
Google Ads
Capture candidates with intent to switch exactly when they search for "job + [your industry]". Highest quality through intent-based targeting. Where it helps, we add structured job postings and visibility in Google for Jobs.
Indeed & Classifieds
Use job boards as an additional channel – with optimized listings and performance tracking for maximum visibility among active job seekers.
Career Pages & Funnel
Dedicated career sites with employer branding, job listings and an integrated applicant funnel. Mobile-first, apply in under 30 seconds – optionally multilingual and built for search visibility.
Automation
Email and notification sequences, reminders and clear status handoffs – less manual chasing, a more structured flow for HR and hiring managers.
Integrations & Systems
Connect ATS, HR software, CRM or your hiring pipeline via API, webhooks or defined exports – no media breaks between campaigns and your people process.
What does a hire really cost?
Transparently compared: The true costs of different recruiting methods – with real numbers from our campaigns.
Headhunter
- 20-30% of annual salary
- No guarantee on early departure
- Long search phase (2-6 months)
- Limited candidate selection
Job Boards
- No success guarantee
- Only 15% actively searching
- High scatter losses
- No pre-screening
Real campaigns. Real results.
Social media recruiting campaigns – designed, created and optimized by Weber Media. Anonymized examples from real projects.
Construction Company Northern Germany
Agricultural Business Northern Germany
Shipping Company Husum
Lantzerath-Group
Volmary GmbH
Otto Schatte GmbH & Co. KG
Verified campaign results
Real numbers from real campaigns — flagship named; other examples anonymized.
BAT Agrar GmbH & Co. KG
BAT Agrar GmbH & Co. KG — agriculture and logistics company rooted in Northern Germany with nationwide reach: 20+ locations across Germany, plus agritrade, logistics, and animal nutrition within an internationally positioned group. We have worked together in performance recruiting for more than three years — from the first pilot to a strategic partnership. In the larger campaign pushes, application volumes are well above what typical job-board-only approaches deliver, while we continuously optimize cost per application.
Positions Filled
Top Campaigns
Nursing staff recruited via social media
In Germany's toughest recruiting market: nursing professionals and managers successfully hired through social recruiting. Strategy and creative at the "highest level" according to client feedback.
Hired entirely without job boards
Left StepStone & co. behind. All open positions filled quickly – at a fraction of previous costs, purely through social media campaigns.
Skilled tradespeople found
Electricians, mechanics and technicians – positions that remained unfilled through traditional channels. Performance recruiting delivered qualified applicants within weeks.
Proven success in your industry
Every industry has its own recruiting challenges. We know them – and have the right strategy for each one.
Agriculture
Seasonal workers, agricultural mechanics, process technologists
Trades & Construction
Electricians, mechanics, welders, technicians
Nursing
Nursing professionals, nursing directors, elderly care workers
Logistics & Transport
Truck drivers, dispatchers, warehouse workers
Hospitality
Chefs, service staff, hotel professionals
Manufacturing & Production
Warehouse workers, production helpers, skilled workers
Don't see your industry? No problem – performance recruiting works across all sectors.
Request industry-specific consultationFrom analysis to successful hire
A structured process that has your back – from the initial analysis to the successful placement.
Analysis & Strategy
Day 1-3Define requirements profile, analyze target audience, establish channel strategy. We understand your industry, your location and your ideal candidates.
Campaign Setup
Day 3-7Design ads, build career pages, configure applicant funnels and automations, and plan integrations with your systems. Prepare A/B testing variants and define pre-screening questions.
Go-Live & Reach
Day 7-10Launch campaigns on Meta, Google, Indeed or classifieds. 50,000+ impressions reach your target audience where they're active daily.
Qualification & Pre-selection
ongoingAutomatic pre-qualification filters out unsuitable applicants. Pre-screening questions reduce unqualified applications by 60%. You only receive matching profiles.
Selection & Hiring
Week 3-5You choose from pre-qualified candidates. We support the selection process and provide transparent applicant data.
Optimization & Scaling
ongoingContinuous campaign optimization for even better results. Scale based on data: more locations, more positions, lower cost per application.
Why Employer Branding matters
Strong candidates google your company before they apply. A compelling employer brand determines whether they click "Apply" or keep scrolling.
Career Page Design
A career page that authentically showcases your culture and convinces applicants – not just informs them.
EVP Development
Your Employer Value Proposition: What makes you unique as an employer? We develop your positioning.
Content Creation
Employee videos, social media content and behind-the-scenes – authentic insights for applicants.
EB Audit
We analyze your current employer brand, identify weaknesses and develop actionable improvements.
Multi-channel recruiting
One narrative across social ads, Google, job boards and your career site — consistent messaging and quality, not disconnected one-offs.
Employer brand × performance
A strong employer brand cuts wasted ad spend and lifts application quality — branding and performance reinforce each other.
What our clients say
Real reviews from companies that have successfully filled positions with Weber Media.
Recruiting for every industry
Successful across all sectors – wherever qualified professionals are in short supply.
Frequently asked questions
How quickly do the first applications come in?+
What does performance recruiting through Weber Media cost?+
Which channels are used?+
Which industries does this work for?+
How are applicants qualified?+
What sets this apart from traditional job boards?+
How many applications can I expect per campaign?+
How long does a typical campaign run?+
No more open positions.
Let's get started.
In a free recruiting check, we analyze your situation, identify opportunities and create a tailored strategy – no strings attached.