Performance marketing for mid-sized businesses

Every euro measurable.
Every lead qualified.

Google Ads, Meta Ads, LinkedIn and SEO – strategically integrated for maximum ROAS. No guesswork, but data-driven marketing with transparent reporting.

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Performance Dashboard
ROAS7.2x↑
CPL€11.40↓
Conv. Rate4.8%↑
Google 42%|Meta 31%|LinkedIn 18%|SEO 9%
45+
Mid-sized B2B clients managed
€38
Avg. cost per lead (B2B services)
3.2%
Avg. conversion rate (landing pages)
OUR APPROACH

Performance marketing for mid-sized businesses

We speak the language of your business – no marketing buzzwords, just clear results

Quality over quantity

1,000 unqualified leads are worthless. We optimize for leads that become customers. With strategic targeting, we reach decision-makers in your target market – not the masses.

Transparent performance tracking

You see exactly where your budget goes and what it delivers. Weekly reports with all relevant KPIs: cost per lead, conversion rate, return on ad spend. No inflated numbers.

Budgets from €1,000/month

Performance marketing works with smaller budgets too. We start with realistic expectations and scale systematically once the numbers align. Transparent and with no hidden costs.

Long-term partnership

No "quick win" thinking. We build sustainable marketing systems: from the campaign through the funnel to the lead handover to your sales team. With continuous optimization.

MARKETING CHANNELS

The right channels for your industry

We focus on the channels that truly work for your business model and target audience

Google Ads

Reach prospects exactly when they're searching for your services. Ideal for B2B service providers and complex products.

  • Search Ads (Brand & Non-Brand Keywords)
  • Display & Remarketing
  • YouTube Ads (Video Campaigns)
  • Performance Max
  • Local Search (Google My Business)

Meta Ads (Facebook/Instagram)

Reach decision-makers outside of active search phases. Perfect for awareness and remarketing with precise audience targeting.

  • Facebook & Instagram Feed/Stories
  • Custom & Lookalike Audiences
  • Lead Generation Campaigns
  • Remarketing & Retargeting
  • Messenger & WhatsApp Integration

LinkedIn Ads

The most effective channel for B2B lead generation. Targeting by industry, position, company size – reach your exact target audience.

  • Sponsored Content (Feed Ads)
  • Lead Gen Forms (Pre-filled)
  • InMail Campaigns (Direct Message)
  • Job Title & Seniority Targeting
  • Account-Based Marketing (ABM)

Bing Ads

Often overlooked but valuable: less competition, lower CPCs, older audience with higher purchasing power. Especially useful in B2B.

  • Search Campaigns (Microsoft Network)
  • Audience Ads (Display)
  • LinkedIn Profile Targeting
  • Lower costs than Google
  • B2B-oriented audience

SEO (Search Engine Optimization)

The most cost-effective traffic source in the long run. We optimize your website for relevant search terms and build sustainable visibility.

  • Technical SEO (Core Web Vitals)
  • Content Optimization
  • Keyword Strategy & Research
  • Local SEO (Google My Business)
  • Link Building & Off-Page SEO

Marketing Automation

Automated lead nurturing sequences for higher conversion rates. Leads are systematically developed to sales-readiness.

  • Email Marketing & Sequences
  • Lead Scoring & Qualification
  • CRM Integration (HubSpot, Pipedrive)
  • Marketing & Sales Alignment
  • Automated Follow-Ups
FUNNEL DEVELOPMENT

From ad to qualified lead

We develop complete marketing funnels that turn prospects into customers

Stage 1
Awareness
10,000
Ad impressions
Stage 2
Interest
2,500
25% CTR · Clicks on ad
Stage 3
Decision
800
32% · Engagement on landing page
Stage 4
Action
250
31% CR · Qualified leads

Landing Page Development

Conversion-optimized landing pages with clear value proposition, trust elements and simple forms. A/B testing for maximum performance.

Lead Magnet Strategy

Whitepapers, checklists, calculators – we develop lead magnets that your target audience actually wants and that demonstrate expertise.

Email Sequences

Automated follow-up sequences with value-added content. Leads are systematically nurtured to sales-readiness and handed over to your sales team.

CRM Integration

Seamless handover of qualified leads to your CRM system. With lead scoring, automation and clear handover criteria for your sales team.

PERFORMANCE TRACKING

Transparent performance measurement

See how your campaigns perform at any time – with clear KPIs and regular reports

Performance Dashboard
Last 30 days
Overview
Campaigns
Channels
Conversions
Cost per Lead
€38
-12% vs. last month
Target: €35
Conversion Rate
3.2%
+8% vs. last month
Industry avg: 2.4%
Qualified Leads
147
+18% vs. last month
4.9 leads/day
CTR (Click-Through)
2.8%
+5% vs. last month
Above average
Ad Spend
€5,586
+3% vs. last month
Budget: €6,000
ROAS
4.2x
+15% vs. last month
Per €1 → €4.20
Impressions
198k
+22% vs. last month
6.6k/day
Clicks
5,544
+11% vs. last month
185 clicks/day
Lead Development (last 8 weeks)
Leads
28
KW 1
35
KW 2
32
KW 3
38
KW 4
36
KW 5
43
KW 6
47
KW 7
51
KW 8
Channel Performance
Google Ads
65 Leads · €35 CPL
44%
LinkedIn Ads
52 Leads · €42 CPL
35%
Meta Ads
22 Leads · €38 CPL
15%
SEO / Organic
8 Leads · €0 CPL
6%
SERVICES

Our Marketing Services

Google & Bing Ads

Complete setup & management of your search campaigns. Keyword research, ad testing and continuous optimization for low CPCs.

Meta Ads Management

Facebook & Instagram campaigns for B2B lead generation. Audience research, creative testing and systematic optimization.

LinkedIn Ads (B2B)

High-quality B2B lead generation with LinkedIn Ads. Precise targeting by job title, company and industry.

SEO Optimization

Technical SEO, content optimization and link building for sustainable organic visibility in search engines.

Funnel Development

Building complete marketing funnels from ad to qualified lead. Landing pages, lead magnets, email sequences.

Analytics & Tracking

Setup of Google Analytics, conversion tracking and reporting dashboards. Clean data as the foundation for optimization.

CAMPAIGNS

Campaigns that perform

A selection of our social media campaigns for clients in construction, real estate, agriculture and maritime industries.

Social media ad for Elbe & Spree Homes – real estate campaign

Elbe & Spree Homes · Real Estate

Social media ad for STRABAG – recruiting campaign construction & infrastructure

STRABAG · Construction & Infrastructure

Social media ad for BAT Agrar – agriculture campaign

BAT Agrar · Agriculture

Social media ad for BAT Shipping – maritime campaign

BAT Shipping · Maritime

REFERENCES

Successful projects from mid-sized businesses

Concrete examples with measurable results

€32
Cost per Lead
4.2%
Conversion Rate
89
Leads/Month
IT SERVICE PROVIDER

IT Systems House Hamburg

An IT systems house with 25 employees wanted to acquire new business clients in the Hamburg area. Previous marketing efforts relied exclusively on referrals.

Challenge

No digital marketing strategy, low online visibility, dependence on referrals. Budget: €3,500/month for ads + management.

Our Solution

Multi-channel strategy: Google Ads (brand + managed services keywords), LinkedIn Ads (targeting: IT managers, 20-200 employees), SEO optimization of the website, complete funnel with "IT Security Checklist" as lead magnet.

Results after 4 months

89 qualified leads per month at €32 cost per lead. 12 new clients acquired (avg. contract value €18,000/year). ROI: 4.2x after 6 months.

TAX CONSULTING

Tax Consultancy Northern Germany

A mid-sized tax consultancy focused on corporate clients wanted to predictably acquire new clients, especially in the area of annual financial statements.

Challenge

Strong local competition, high Google Ads CPCs (€8-12), limited capacity for content creation. Budget: €4,000/month.

Our Solution

Google Ads with local focus + long-tail keywords, LinkedIn Ads (targeting: CEOs, CFOs), SEO content strategy (blog + FAQ pages), automated email sequence with tax tips as lead nurturing.

Results after 5 months

52 qualified leads per month at €45 cost per lead. 8 new clients acquired (avg. annual revenue per client: €12,000). 60% of leads came from LinkedIn.

€45
Cost per Lead
3.8%
Conversion Rate
52
Leads/Month
OUR PROCESS

How we work together

Structured workflow for predictable marketing success

1

Analysis & Strategy

Target audience definition, competitive analysis, channel selection, budget planning

2

Setup & Launch

Campaign setup, tracking setup, landing page development, funnel integration

3

Testing & Optimization

A/B testing, audience optimization, creative variations, bid strategies

4

Scaling & Reporting

Budget scaling, weekly reports, monthly strategy calls

FAQ

What you should know

What minimum budget do I need?
We work with ad budgets starting at €1,000/month (in addition to management fees). With smaller budgets, we start focused on 1-2 channels and scale after initial successes. Larger budgets (€3,000+) enable faster testing and multi-channel strategies. In the initial consultation, we analyze your industry and provide a realistic assessment.
How long until the first leads come in?
You'll see the first leads within weeks 1-2 after launch. For qualified leads with good conversion rates, we need 4-8 weeks of testing and optimization. B2B decisions take longer than B2C – expect 2-3 months for meaningful results.
Which channels make sense for my business?
That depends on your target audience. B2B service providers: LinkedIn + Google Ads. Local providers: Google Ads + Local SEO. Complex products: Google + YouTube. In the initial consultation, we analyze your industry and target audience and recommend the right channels.
Do you also create landing pages?
Yes, funnel development including landing pages is part of our service. We create conversion-optimized landing pages, lead magnets and email sequences. Alternatively, we can work with your existing website and optimize it.
How does the lead handover to our sales team work?
Leads are automatically transferred to your CRM system (HubSpot, Pipedrive, Salesforce, etc.). With lead scoring, we pre-qualify leads and flag sales-ready leads. Your sales team receives automatic notifications and all relevant lead information.
What happens after the contract ends?
All ad accounts remain your property (you are the owner). Campaigns, landing pages and funnels remain in place. We hand over all access credentials, documentation and performance data. You can continue on your own or hand over to another agency.
CLIENT TESTIMONIALS

What our clients say

Real reviews from businesses that work with Weber Media.

„We were referred to Weber Media and, after an onboarding phase, engaged the agency long term. We have been impressed by how quickly results showed up. We look forward to continuing the partnership and can definitely recommend Weber Media.“

Ann-Carolin KoschareMarketing, Autohaus Meyer GmbH

„We are very happy with Weber Media — a genuinely friendly team, always reachable and highly competent. Requests are turned into action right away. Highly recommended!“

A. & A. Rittel GmbHManagement, Elbe Spree Homes Berlin

„Weber Media is absolutely recommendable. My ideas were implemented very professionally, questions answered quickly, and support around the website and social media was fast and practical. Lucas helps dispel any doubts about “being present on the web” with a personable, expert approach.“

Marcus StötzerOwner, Naturheilpraxis Stötzer

„Very professional people who make communication easy and deliver a polished end product. We would work with them again anytime.“

Lila GhaliManagement, Gynbalance

„I am happy with the portal — straightforward agency, easy to use, solid results. Highly recommended.“

Christian ZiegertCommercial Division Lead, Authorized Signatory, STRABAG

„Weber Media's expertise is excellent. They work in a structured, service-oriented way and are always there for advice. Jobs, requests, and ideas are implemented as quickly as possible — even on short notice. Collaboration is on equal terms and very appreciative. We are very satisfied and continue to rely on a strong, trust-based partnership.“

Lisa-Marie HohnsbehnHead of Recruiting & Employer Branding, BAT Agrar

„Mr. Weber from Weber Media is extremely professional and reliable. The collaboration is always supportive — above all, 24/7 availability helped us enormously. He responds quickly to urgent requests and brings empathy and deep know-how to every project. We recommend him without reservation and look forward to future projects.“

Sandra MarszanExecutive Office Representative, Elbe & Spree Homes

„Great service and delivery! Working together is genuinely fun and we are very happy with the results. We look forward to planning and delivering more projects with Weber Media.“

Janina SchönauExecutive Assistant, BeautyAddicts

„Absolutely recommended! From day one, communication with the agency was top-tier — fast, clear, and uncomplicated. Professionalism runs through everything, from strategic planning to creative execution. You can tell real pros are at work here.“

Rafael SommerfeldRegional Manager, Hilfswerk

„We are very happy with Weber Media! Our roles were filled successfully — quickly, professionally, and without the usual effort on job boards. The whole process was simple, communication excellent, and the team competent and committed.“

Jan-Eric ReinhardMember of the Executive Board, Delta-Sport

„I commissioned a website from Weber Media. Delivery was fast and professional, changes were handled promptly. Communication was straightforward and led to the result we wanted. The agreed, fair budget was kept. Happy to work together again — top!“

Ronny TeuberManaging Director, tripleS

„We are extremely satisfied with Weber Media’s digital marketing consulting. The team is professional, competent, and always up to date on digital trends. Collaboration was consistently pleasant and efficient.“

Mick StommelExecutive Assistant, Actiovita

„We've always received five-star service from the team!“

Quinta PropertiesManagement, QP Savills

„Excellent, professional work. The team implemented our requirements perfectly and was always reachable. We can recommend Weber Media without reservation.“

Dr. DarwichManaging Director, HNO Othmarschen

„I would like to thank Weber Media sincerely. For my company Tülü Bau UG they created the business cards and the full website, and I am more than satisfied. Collaboration was pleasant, professional, and straightforward. The team understood exactly what I had in mind and executed it perfectly.“

Ceyhun TülüManaging Director, Tülü Bau UG

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